Article: ExactTarget Releases Email Marketing Field Guide with Tips to Drive Results with Subscriber-Centric Emails.

Free Guide Shares Tips With B2B and B2C Marketers on Improving and Nurturing One-to-One Marketing Relationships

INDIANAPOLIS -- ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is releasing ExactTarget's Field Guide to Email Marketing to help marketers improve their email marketing results by adopting a subscriber-centric marketing communication program where marketers respect their customers' preferences.

ExactTarget's Field Guide to Email Marketing joins ExactTarget's Field Guide to SMS and Triggered Email as an easy-to-read, educational manual. The Field Guide to Email Marketing discusses the death of "batch and ...

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