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Article: Cable tiptoes into ads for hard liquor.
- Article from:
- Multichannel News
- Article date:
- October 7, 1996
- Author:
CopyrightCOPYRIGHT 1996 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A number of cable systems and interconnects - particularly in the South and Midwest are ready to run hard-liquor ads being pitched by Seagram Co., while some MSOs have quickly put the kibosh on carrying any of the commercials.
The local cable ad sales operations that plan to accept the buys, which are either for Baileys Irish Cream, Seagram's Crown Royal or Chivas Regal, include Cable Advertising of Metro Atlanta, the Chicago Cable Interconnect and Cox Communications Inc. in New Orleans and other markets.
In addition to Cox, Continental Cablevision Inc., which has been approached about placing the ads in markets including Jacksonville, Fla., and Detroit, and ...