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Article: TV's first star and favorite uncle. (career of television personality Milton Berle)(Column)
- Article from:
- Broadcasting & Cable
- Article date:
- October 28, 1996
- Author:
CopyrightCOPYRIGHT 1996 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Is it true that Milton Berle was responsible for selling more TV sets than any ad campaign?"
"Sure. His show was so bad I sold my set to my brother-in-law, my cousin sold his to my sister, my mother hocked hers at the pawnshop...."
All joking aside, there's little debate among historians about Berle's legacy. In a tribute to Berle, M*A*S*H co-creator Larry Gelbart helped put that legacy into context: "In a fairer world, Berle would have received a royalty on every TV set ever sold. It was the enjoyment he supplied that helped create the demand. He was more than Uncle Miltie. He was, in fact, the founding father--our George Washington in drag."
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Related newspaper, magazine, and journal articles:
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Article: Obituary: Milton Berle
The Independent - London;
March 29, 2002 ;
700+ words
... ... The Thief of Bad Gags" - Milton Berle was called all of these, and many ... Spring in Brazil, two girls want Milton Berle," the Boston critic Elliot Norton ... 1950 Cole Porter lyric rhymed "Milton Berle" with "Castor erl"), Berle ...
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