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Article: Cookbooks serve up sales.
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- October 28, 1996
- Author:
CopyrightCOPYRIGHT 1996 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Cookbooks have become an effective cross-merchandising tool in housewares departments and specialty stores. It seems the next best thing to actually serving the food in the store is displaying it via gorgeous photography from a cookbook, agreed industry sources.
"If it's a really hot cookbook, we try to have that in stock," said George Collins, divisional merchandise manager, Market Place housewares, at Dayton's, Hudson's and Marshall Field's division of Dayton Hudson Corp., citing bread machines and their subsequent cookbooks as an example.
"At one time, we had six cookbooks on bread baking with bread machines," he said. And in general, the store ...