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Article: Social media goes global: top brands address challenges of expanding social media programs internationally.
- Article from:
- DM News
- Article date:
- October 6, 2008
- Author:
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Though Scott Monty has only been on the job for a few months, he faces a daunting task as Ford Motor Company's new digital/multimedia communications manager: He must take the automaker's social media programs--that have not gone much beyond a 2006 video campaign called "Bold moves" and shareable press releases called "digital snippets"--and dramatically expand them across the globe.
"We realize the world is globalizing quickly" Monty explains. "Social media is lowering [that] barrier."
Ford is not the only company that realizes the marketing opportunities of social media--from social networks and blogs to videos and photo-sharing--as it expands to every ...