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Article: NBA TV Gets Into the Game; Turner-Managed Net Ups Live Content.(News)

Article from:
TelevisionWeek
Article date:
October 27, 2008
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Byline: Jon Lafayette

With the launch of a new NBA basketball season this week, NBA TV is launching a prime-time schedule emphasizing live programming.

This marks the first season the league-owned channel will be programmed and marketed by Turner Broadcasting under a deal signed earlier this year.

NBA TV will be home to 96 live regular-season games this year. With TNT airing games on Thursdays and ESPN showing the NBA on Wednesdays and Fridays, NBA TV will have gamecasts on Tuesdays, Saturdays, Sundays and some Mondays.

The network has created live theme nights for Tuesdays, Wednesdays and Thursdays.

"We want to build more of ...

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