Article: Watch Out!

By Rick Bannerot

The watch brands a jewelry store carries are an important indication of the kind of store it is. Yet, time and again, there's a disconnect between a store's fine-jewelry merchandise and the types of watches it sells. Other jewelry retailers offer a gorgeous selection of fine-watch brands, but the jewelry seems like an afterthought. This trend seems to be getting worse as retailers dive deeper into their comfort niche because of the challenging retail environment.

If there was ever an example of 'horses for courses,' this is it. The retail timepiece battleground has become a demilitarized zone with jewelry folks looking across ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!