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Article: Frico launches new packaging.(Packaging)
- Article from:
- Food Trade Review
- Article date:
- September 1, 2008
CopyrightCOPYRIGHT 2008 Food Trade Press Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Frico, the brand distributed worldwide by Friesland Foods, has had a makeover and has launched new packaging across all of its premium cheese variants.
The new packs-designed by DJPA-highlight the heritage and unique craftsmanship of Dutch cheese, aiming to achieve greater stand out for the brand internationally.
Elien Zwart-Dijkstra, marketing manager for Friesland Foods, said: 'We have ...