Article: Building from the floor up: rug stores go for total-home appeal.

RUGS STORES GO FOR TOTAL-HOME APPEAL

"Rugs sell furniture. Furniture sells rugs."

That's the philosophy of Peter Spirer, president of Horizon Pacific Ltd., the Atlanta store that has been transformed from a handmade rug business into a total home furnishings retailer.

Rug specialists are beginning to explore the potential for turning rug stores into multi-merchandise bazaars for decorative home fashions. Einstein-Moomjy in Paramus, N.J., and Kenneth Mink in Wilmington, Del., are two other rug merchants making a major expansion into furnishings.

In a slightly different approach, other rug stores are showing home furnishings as part of a ...

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