Article: Online publishers test - and retest - business models. (Web Review online magazine financed by advertising from other MIller Freeman Inc. ventures)

In its short lifespan, the Web has seen many births, some deaths, and now a reincarnation. After shutting down in May because of lack of advertising revenue and a faded subscription effort, Web Review - the online-only magazine from Sebastopol, California-based Songline Studio - was revived by San Francisco-based Miller Freeman, Inc., in late September. Publishers are now asking whether the relaunched site has found a viable business model for online publishing - one that doesn't include subscription fees.

"It was tough to support the necessary infrastructure to sell ads for a single online publication," recalls Dale Dougherty, president of Songline Studios and ...

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