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Article: Cyberspace database: your Web site can be your best database marketing vehicle yet - if only your readers will supply the data. (periodical publishers)(includes a related article on the Internet)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- November 15, 1996
- Author:
CopyrightCOPYRIGHT 1996 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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EVERYONE'S ALREADY TOLD YOU how beneficial an Internet presence can be for your magazine. You've heard it all - a Web site can help you gamer new advertisers, gain overall exposure and greet new generations of potential readers. Now, consider this: A Web site can also be your widest-reaching data-collection tool so far.
By creating a guest-book," or dedicated area, where users can register once they click onto your home page, you can collect demographic data to be used anytime for promotions, targeted mailings and spin-off products with customized material. And, if you happen pen to publish more than one publication, you may discover some affinities that you ...