Article: Princeton, Equinox join game. (Equinox Sport and Princeton Ski Shop open Manhattan stores)

NEW YORK -- It might have gone unnoticed in the wake of last Friday's highly ballyhooed opening of NikeTown here, but Princeton Ski Shop and Equinox Sport also dove into Manhattan's sporting goods arena last weekend.

Princeton opened an 18,000-square-foot store on Friday at 21 East 22nd Street, between Broadway and Park Avenue South. Equinox unveiled a 7,000- square-foot store on Saturday at 441 Columbus Avenue at West 81st Street - - the former site of Charivari Workshop.

Unlike NikeTown and other major sporting goods chains in Manhattan, the two newcomers offer performance-oriented products from lesser-known labels. Both stores aim to carve a niche by ...

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