Article: Survival reading: checking the trades.(printing ink industry)

Why are you reading this column in this magazine? Most likely you are a long-time reader who works in some part of the graphic arts industry, whether in printing, publishing, packaging, etc. You've turned to Graphic Arts Monthly because you know it is a reliable source for the kind of information about this industry you need, want, or hope to learn more about.

Interestingly, GAM is just one of about 200 magazines serving specific audiences within the graphic arts or publishing fields. In turn, approximately 4,700 U.S. "trade" or "business" publications now reach more than 70 million readers annually.

Media critic John Tebbel quotes an executive who tabs ...

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