|
|
Article: Survival reading: checking the trades.(printing ink industry)
- Article from:
- Graphic Arts Monthly
- Article date:
- November 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Why are you reading this column in this magazine? Most likely you are a long-time reader who works in some part of the graphic arts industry, whether in printing, publishing, packaging, etc. You've turned to Graphic Arts Monthly because you know it is a reliable source for the kind of information about this industry you need, want, or hope to learn more about.
Interestingly, GAM is just one of about 200 magazines serving specific audiences within the graphic arts or publishing fields. In turn, approximately 4,700 U.S. "trade" or "business" publications now reach more than 70 million readers annually.
Media critic John Tebbel quotes an executive who tabs ...