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Article: Retailers seek value, options in motion.
- Article from:
- Furniture-Today
- Article date:
- November 3, 2008
CopyrightCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Joan Gunin
HIGH POINT - Motion manufacturers made the best of a slow market by offering choice and value.
'We refocused our line in several areas to give more value for the money,' said Chuck Tidwell, Franklin Corp.'s vice president of merchandising and product development. 'We were more aggressive and more creative. Business is being conducted in a different way because inflation and recession together are causing problems.'
At Franklin, retailers were receptive to an oversized sectional, ordinarily priced at $1,199 retail but now reduced to $999, with a leather front and a leather-mate back. Also popular was a group of recliners targeting ...