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Article: How book publishers create best-sellers. (software vendors can learn marketing strategies from print publishing industry) (Industry Trend or Event)
- Article from:
- Soft-Letter
- Article date:
- October 26, 1996
- Author:
CopyrightCOPYRIGHT 1996 Aegis Resources, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Software is a business whose basic vocabulary--terms like "publishing," "authors," "royalties, "titles," and "best-sellers"--has been borrowed wholesale from the world of book publishing. So it's perhaps surprising that software publishers haven't borrowed more aggressively from the marketing savvy of book publishers, especially now that software and books seem increasingly destined to become one common "content" industry.
Deb McAlisiter is one of the few people who moves comfortably between the two worlds of software and books. McAlister is a successful science fiction author with 32 books to her credit (under several pseudonymns), and at the same time she is ...