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Article: House Party and The Hershey Company Receive Acclaimed Industry Award for Successful Social Technology.
- Article from:
- Business Wire
- Article date:
- November 6, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IRVINGTON, N.Y. -- House Party, a leading word-of-mouth marketing company, and The Hershey Company were named winners in the Energizing category of the 2008 Forrester Groundswell Awards, announced recently at Forrester Research's Consumer Forum in Dallas. To celebrate the launch of Hershey's Bliss[R] chocolate, The Hershey Company partnered with House Party, which engages a specially selected group of consumer advocates to host thousands of in-home events where a brand and product is at the center of the party, to conduct more than 10,000 in-home parties nationwide. The Energizing category recognizes social technologies that get a company's best customers to evangelize its ...