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Article: Fighting fire with fire: who better to pitch uniforms to firefighters than someone who's worn them on the front lines?(FIRE)
- Article from:
- Uniforms
- Article date:
- July 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Advertising Specialty Institute, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Jeff Alexy remembers fighting a particular Southern California wildfire about two years ago, a blaze that got so hot it melted the reflective trim on the pack he was carrying--yet he didn't feel any heat at all.
Alexy attributes his superior fire protection to the TransconFR uniform he was wearing- the 825MY jacket and the 924KY pants, to be exact. He is such a big believer in the gear that Transcon's parent company Elbeco, Inc., recently hired Alexy to the newly created position of Product Specialist--FR/Protective Apparel.
The 30-year-old Alexy started in the fire service 16 years ago, and was hired as a full-time firefighter by a Southern California ...