|
|
Article: THE TECH SCENE: Online Video Contests Drawing Visits, Deposits.(Technology)
- Article from:
- American Banker
- Article date:
- November 7, 2008
- Author:
CopyrightCOPYRIGHT 2008 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Daniel Wolfe
Bankers experimenting with online video promotions find the format works best, not as a one-time event, but as an ongoing series.
Think of it as "American Idol" meets free checking.
In these promotions, people submit homemade videos about everything from why they are saving money to what young people want in a financial services company. The bank posts the videos on its Web site and invites customers to vote for their favorites. Finalists post subsequent films, and eventually a winner is chosen.
Bankers say they are giving customers, and prospective customers, a reason to return to their Web sites again and again, ...