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Article: Pittsburgh Post-Gazette Readership up by 74,330
- Article from:
- PR Newswire
- Article date:
- November 15, 1996
CopyrightCOPYRIGHT 1996 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PITTSBURGH, Nov. 15 /PRNewswire/ -- Significant shifts in newspaper readership have taken place in Pittsburgh since last spring. The newly released Fall 1996 Scarborough Research report shows that the Pittsburgh Post-Gazette is being read by 74,330 more adults on weekdays in the 16-county Designated Market Area (DMA) than it was six months ago, bringing total daily readership to 637,930. On Sunday, the PG increased by 30,440 readers during the same period to a total of 1,033,240 readers.
Bob Higdon, PG Vice President and General Manager, said of the report, "We knew our readership was growing and this confirms it to us. Since Scarborough continuously ...
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