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Article: Interactive Television Services and Advertising Expected to Become a $12 Billion-a-Year Industry by 2002.
- Article from:
- Business Wire
- Article date:
- November 15, 1996
CopyrightCOPYRIGHT 1996 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Nov. 15, 1996--In 1995, interactive television service and advertising revenues grew to more than $554 million and the market is expected to reach $12.87 billion by the end of 2002.
Frost & Sullivan announces the release of its most recent research on the U.S. MARKET FOR INTERACTIVE TELEVISION CONSUMER SERVICES AND ADVERTISING.
The total market in 1995 ($554.8 million) consisted of more than $545 million in on-demand service revenues, $8 million in interactive service revenues, $6 million in transaction service revenues and no measurable revenues in interactive advertising.
The total breakdown of ...