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Article: Intuit Debuts First Ever Branding TV Campaign for Quicken Financial Software; San Francisco Based Johnson, Cogert & Strauss Advertising Supplies Creative
- Article from:
- PR Newswire
- Article date:
- November 21, 1996
CopyrightCOPYRIGHT 1996 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO, Nov. 21 /PRNewswire/ -- Intuit today announced the debut of its first ever branding TV ad campaign for Quicken, the best-selling and most widely used personal financial software. The advertising campaign, called "Get Clickin' with Quicken," supports its new easier to use version, Quicken 6. San Francisco based ad shop Johnson, Cogert & Strauss supplied the creative for the campaign which begins airing nationwide this week in cable, network and spot markets.
"Home computing is clearly a mass-market phenomenon today. We decided the time was ripe to add the packaged-goods model of branding to our marketing mix," said Mari Baker, Intuit vice ...