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Article: Palin boosts 'SNL' ratings.(Sarah Palin and Saturday Night Live)(Brief article)
- Article from:
- Daily Variety
- Article date:
- October 20, 2008
- Author:
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A special appearance by Gov. Sarah Palin has lifted NBC's "Saturday Night Live" to its best overnight numbers in 14 years.
According to Nielsen's metered-market results, repping 56 of the nation's biggest cities, the Peacock latenight program averaged a 10.7 rating/24 share--a whopping 161% improvement vs. the show's October average of a year ago (4.1/10).
Through Saturday, it stood as the week's No. 3 rated-program in the overnights, behind only ABC's "Dancing With the Stars" and CBS' "CSI."
"Saturday Night Live" hasn't generated a higher overnight score since a March 1994 episode featuring Nancy Kerrigan as ...