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Article: Looking for growth in all the right places: a granular approach helps CEOs make sound choices about where to complete.(MANAGING COMPETITION)(Company overview)
- Article from:
- Chief Executive (U.S.)
- Article date:
- September 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Chief Executive Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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What are the sources of corporate growth? If you take a middle-of-the-road view of markets, as many executives do, the answers may surprise you: averaging out the different growth rates in an industry's segments and sub-segments can produce a misleading view of its growth prospects.
Most so-called growth industries include sub-industries or segments that are not growing at all, while such relatively mature industries as European telecommunications often have segments that are growing rapidly. Broad terms such as "growth industry" and "mature industry," while time-honored and convenient, can prove imprecise or even downright wrong upon closer analysis.
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