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Article: ADVERGAMING: Will AdverGaming be the next big thing?
- Article from:
- Brand Strategy
- Article date:
- November 10, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Despite the economic downturn, gaming is still seen as a potentially lucrative advertising medium, with Sony's Kaz Hirai claiming the sector will be 'resilient towards economic pain'. Three experts give their divergent opinions on the subject: positive, cautiously optimistic and negative
POSITIVE
Mike Hawkyard Co-founder 4T2 Multimedia
The fundamental success of gaming as an activity is due to the desire everyone has to beat their rivals and impress their peers. Advergaming taps into these motivations and uses them to create an online experience that supports brands' marketing objectives.
Gaming can be used to drive brand ...