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Article: Beginner's guide to printing sales.(sales clinic)
- Article from:
- Printing News
- Article date:
- October 27, 2008
- Author:
CopyrightCOPYRIGHT 2008 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Getting started as a new printing salesperson is not easy. From the top-tier printing companies to the smallest shops, owners and sales managers are often not very patient and they expect salespeople--even the new ones, to perform quickly. Though getting into any sales career is tough, printing presents it own challenges.
New salespeople must quickly comprehend the many technological advances taking place within the printing industry, while also maintaining and developing deep relationships with their customers. Though playing golf with customers is not completely dead, it is way more important to know inside and out what your customer will need to increase their ...