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Article: Sundance Channel and Luxury Automaker Infiniti Showcase Musical Inspiration in 'Spectacle: Elvis Costello with...' Premiering December 3.
- Article from:
- PR Newswire
- Article date:
- November 11, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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13-Part Short-Form Series As Part Of Multi-platform, Integrated Sponsorship Deal
NEW YORK, Nov. 11 /PRNewswire/ -- Sundance Channel announced today that Infiniti has signed on as a co-presenting sponsor of the upcoming original series "Spectacle: Elvis Costello with...", premiering Wednesday, December 3 at 9 PM ET/PT. The centerpiece of the multi-platform partnership is an Infiniti-informed 13-part original short-form series, called "The Inspiration Sessions" which profiles four dynamic artist and producer pairings and the candid free-flowing conversation that ensues as they produce an album together. Some of the pairings include: Chris Cornell and Timbaland, ...