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Article: National revenue gains outpace local in September.(Radio Advertising Bureau statistics on radio advertising revenue)(Brief Article)

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Broadcasting & Cable
Article date:
November 18, 1996
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National radio advertising revenue increased by an average 17% across all U.S. markets in September 1996 over September 1995, the Radio Advertising Bureau reported. By comparison, local advertising revenue growth paced 7% ahead on average in September 1996 over September 1995, the RAB reported.

Stations in the West and Southwest showed the best national revenue gains, with increases of 28% and 23%, respectively, according to the RAB's latest 100-market survey. Stations in the East posted 16% gains; Midwest ...

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