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Article: NAVTEQ Reports More Drivers Are Updating Navigation System Maps.
- Article from:
- PR Newswire
- Article date:
- November 10, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Research concludes 82 percent of drivers rate a map update purchase a fair, good or excellent value
CHICAGO, Nov. 10 /PRNewswire/ -- NAVTEQ, a leading global provider of digital map data for location-based solutions and vehicle navigation, is reporting a significant and steady increase in the number of drivers updating maps for their navigation systems. NAVTEQ data shows that sales of navigation system map updates increased nearly 40 percent across both Europe and North America between 2004 and 2007.
NAVTEQ's 2008 Map Information Update Study reports that navigation system users in both Europe and North America are motivated to purchase map updates due ...