Article: Engagement: Winning the Battle for Customer Hearts and Minds.

- New Book Shares Insights from Leading Industry Experts and Practitioners on Engagement as the New Battleground in 21(st) Century Business -

SALT LAKE CITY -- Leading loyalty experts from Allegiance, J.D. Power & Associates, Peppers & Rogers Group, CustomerThink, and others have compiled a book examining the critical nature of engagement as the new business battleground. The new book, entitled "Engagement: Winning the Battle for Customer Hearts and Minds," is aimed at marketing and business executives who are looking for innovative approaches to increasing customer and employee loyalty. Chapters provide insights and guidance on how to use engagement as a ...

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