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Article: Engagement: Winning the Battle for Customer Hearts and Minds.
- Article from:
- Business Wire
- Article date:
- November 12, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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- New Book Shares Insights from Leading Industry Experts and Practitioners on Engagement as the New Battleground in 21(st) Century Business -
SALT LAKE CITY -- Leading loyalty experts from Allegiance, J.D. Power & Associates, Peppers & Rogers Group, CustomerThink, and others have compiled a book examining the critical nature of engagement as the new business battleground. The new book, entitled "Engagement: Winning the Battle for Customer Hearts and Minds," is aimed at marketing and business executives who are looking for innovative approaches to increasing customer and employee loyalty. Chapters provide insights and guidance on how to use engagement as a ...