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Article: Bjorn Naf: CEO, Gulf Air: the struggling airline's third chief executive officer in eight months is beginning to find a route to recovery.(Interview)(Interview)
- Article from:
- MEED Middle East Economic Digest
- Article date:
- October 24, 2008
- Author:
CopyrightCOPYRIGHT 2008 MEED Middle East Economic Digest. All Rights Reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Amid the rapid expansion and vaulting ambition of Gulf aviation companies in recent years, the fortunes of one airline in particular serve as a cautionary tale.
Gulf Air, once the region's leader in the international market and a symbol of bilateral co-operation between GCC nations, has been swept aside by the rise of bigger, bolder carriers such as Emirates, Qatar Airways and, more recently, Etihad Airways.
The Bahraini airline remains heavily loss-making and needs to continue cutting costs, according to Bjorn Naf, its chief executive officer (CEO), although it is starting to turn the situation around.
"To correct all of this takes longer than ...