Article: Fan friendly.(SPORTS BUSINESS)(Chivas USA)(Brief article)

Eleven lucky fans will go home with a souvenir after Chivas USA's playoff game at the Home Depot Center on Nov. 8. Each player on the home team will give his game shirt to a fan as part of a program developed by Shawn Hunter, Chivas USA chief executive.

Hunter launched the program because he wanted to find ways to make fans feel appreciated at every game. At the end of last season, shortly after ...

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