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Article: Team Ice Cream; Mars Snackfood goes retro to help launch its new M&M's Ice Cream Treats.(I SCREAM, YOU SCREAM, WE ALL SCREAM FOR)
- Article from:
- Uniforms
- Article date:
- September 1, 2008
CopyrightCOPYRIGHT 2008 Advertising Specialty Institute, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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This is the team you wished you'd tried out for.
To support the summer launch of new M&M's Ice Cream Treats, Mars Snackfood U.S. commissioned "Team Ice Cream" to blitz high-traffic areas in major cities and hand out coupons and product samples - and remind Americans of their soft spot for ice cream.
Team members evoked ice cream nostalgia in places like Boston, Hartford/Springfield, CT, New York, Philadelphia, Washington, D.C., Miami/Ft. Lauderdale, Chicago and Los Angeles with a retro uniform reminiscent of the Good Humor Man - white pants and colorful shirts with bowties. A restored 1950s vintage ice cream truck also was part of the promotion, ...