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Article: Break a Sweat with EA SPORTS Active - The All-New Heart Pumping, Calorie Burning Workout.
- Article from:
- Business Wire
- Article date:
- November 13, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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EA SPORTS Active Coming in Spring 2009; First in New Line of Fitness Products
REDWOOD CITY, Calif. -- Do you find there are too few hours in the day to run a household, hold down a job and fit in a workout? Or, are you just getting bored of the same old fitness routine? EA SPORTS[TM], a label of Electronic Arts Inc. (NASDAQ:ERTS), today announced the development of EA SPORTS[TM] Active, an innovative new customizable and personalized fitness product that will get you motivated to move in the comfort of your home. EA SPORTS Active will launch exclusively for the Wii[TM] worldwide next spring.
Developed in collaboration with fitness experts, including Bob ...