Article: World's first real-time travel auction service goes live on Web at www.etauction.com; ETA opens beta test to travel industry, general public.

LONG BEACH, Calif.--(BUSINESS WIRE)--Nov. 26, 1996--Electronic Travel Auction Inc. (ETA) Tuesday launched the world's first service enabling consumers and businesses to bid for airline seats, hotel rooms, cruise berths, vacation packages, and other travel-related products over the World Wide Web.

ETA can be accessed at http://www.etauction.com

Responding to demand within the travel industry and from travelers generally, ETA has opened its beta test program to the public, according to Mark Hawkins, founder and president, Electronic Travel Auction.

In a related announcement, Hilton Hotels Corp. said it will participate in the ETA beta ...

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