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Article: Global Radio reviews media agency roster.(merger with GCap Media PLC)(Brief article)
- Article from:
- Marketing Week
- Article date:
- November 13, 2008
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Global Radio, the UK's largest commercial radio group, is reviewing its media following the company's merger with its rival GCap Media.
Global currently works with Starcom, which collaborated with the group in its previous incarnation as Chrysalis, and GCap Media's #10m business is with Rocket.
Global marketing director Nicola Thomson says that she is "looking at the entire situation", but adds that she is unlikely to open the review to non-roster agencies. Thomson declines to comment on whether she plans to consolidate into one agency.
Starcom retained the Chrysalis account following its acquisition by Global last year; meanwhile, Rocket ...