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Article: EMERGING MARKETS: Focus on Istanbul.(Marmara Istanbul)
- Article from:
- Marketing Week
- Article date:
- November 13, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Istanbul is the only city in the world which straddles two continents - Europe and Asia - and it can justifiably claim to be a meeting point between East and West. It is seeking to put itself on the map as a destination for conferences and incentive trips.
Turkey's growing reputation as a tourist haunt stems partly from its mix of beaches and historic culture. Istanbul serves a role as a captivating stopping-off point on the way to the southern coastal areas.
Luxury hotel group Marmara, which operates a number of hotels across Turkey, is on a drive to attract corporate visits for meetings, conferences and incentive trips. All its hotels have ...