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Article: OPTIMISING WEBSITES: Catching candidates.
- Article from:
- Recruiter
- Article date:
- November 12, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Neglecting your website hands the advantage to your competitors. However, it's not too late to start attracting back candidates and clients who have fallen through the net. Sue Weekes investigates
Websites are a bit like super-tankers," says John Russell, marketing manager of recruitment consultancy Martin Ward Anderson (MWA), which specialises in finance professionals. "They take a little while to get going, you put a lot of resource into them and then they really start performing. The minute you stop putting resources in, your site will start to drop down the rankings, being replaced by those competitor sites that are putting the effort in."
The ...