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Article: 3ple-Media announces enhancements to Mercury mobile multimedia platform.(Brief article)
- Article from:
- Telecomworldwire
- Article date:
- November 14, 2008
CopyrightCOPYRIGHT 2008 M2 Communications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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TELECOMWORLDWIRE-14 November 2008-3ple-Media announces enhancements to Mercury mobile multimedia platform(C)1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com
3ple-Media, a mobile multimedia infrastructure company, has enhanced its Mercury mobile multimedia platform to include the embedding of advertising into mobile video clips and video streams.
According to the company, the new functionality enables insertion of pre-roll, post-roll and in-stream advertising, customisable according to the requirements of the advertiser and the type of inventory in use. In addition, the embedded advertising is interactive, which means that a post-roll call to action can ...