Article: The development of an instrument for evaluating Chinese business strategy orientation from western theoretical underpinning.(Report)

ABSTRACT

The acceleration of China's integration towards the global economy and the ever changing business environment under its continued economic transition has heightened the need for overseas investors and Multi National Companies (MNCs) to understand the Chinese business strategy orientation in the Chinese relationship based society. Moreover, the disparity of business strategic underpinning between Chinese and Western organisations that has been accentuated in the globalisation of business has made it imperative to develop an instrument to evaluate the Chinese business strategy orientation in the Chinese business context. This paper explains the ...

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