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Article: CUJ Quick Reads because your time counts.(News)
- Article from:
- Credit Union Journal
- Article date:
- November 17, 2008
CopyrightCOPYRIGHT 2008 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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17 NY CUs Complete Hispanic Outreach Training Program
DES MOINES, Iowa-Seventeen New York credit unions have completed a six month interactive, Hispanic outreach training program to provide a framework for growing by reaching the Hispanic market.
Coopera Consulting, an Iowa-based consulting firm focused on Hispanic market strategies, partnered with the Credit Union Association of New York to prepare and educate credit unions on how to grow by reaching the Hispanic market through Coopera's 4Ps educational framework focusing on: Personnel, Products, Processes and Promotion/Marketing.
Coopera, which owned by the Iowa CU League, will continue ...