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Article: Contemporizing cottage cheese. (marketing cottage cheese)
- Article from:
- Dairy Foods
- Article date:
- October 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Milk may be the last untapped beverage, but cottage cheese is definitely the most neglected good-for-you food. Cottage cheese is "a blank canvas waiting to be painted," according to the International Dairy Foods Assn.
Disappointingly, when talking with dairy processors, the typical response to an inquiry of the company's cottage cheese activity is "We aren't concentrating on cottage cheese right now."
With such neglect, how can dairy processors expect to turn around a category that in 1972 had total volume sales of 1.1 billion lb, and 10 years later, declined 35% to 720 million lb?
Even more alarming is cottage cheese's future. Given the ...