Article: HCD Research Partners with Missouri School of Journalism to Conduct Advanced Consumer Advertising Research.

- Organizations will Employ Cognitive and Physiological Measures -

FLEMINGTON, N.J., Nov. 17 /PRNewswire/ -- The Missouri School of Journalism and HCD Research formally announced today that they are joining forces to conduct consumer advertising research studies using sophisticated research techniques and advanced on-line methodologies.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO)

HCD Research is partnering with the PRIME (Psychological Research on Information and Media Effects) Lab, while the project is funded by the Donald W. Reynolds Journalism Institute (RJI). The PRIME Lab and RJI are both part of the Missouri School of ...

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