Article: Odwalla Reintroduces Apple Juice; New Flash Pasteurization Process Largely Maintains Integrity of Fresh Juice While Ensuring Safety.

HALF MOON BAY, Calif.--(BUSINESS WIRE)--Dec. 5, 1996--Odwalla Inc. (NASDAQ:ODWA) announced today that it will flash pasteurize its apple juice.

Apple juice and apple juice-based products will be reintroduced on Friday, December 6 throughout Odwalla's seven state distribution areas.

Odwalla is pioneering the flash pasteurization process in the fresh juice industry. Odwalla believes flash pasteurization is less damaging to the integrity of fresh juice than traditional pasteurization. The process involves heating juice for a very short period of time to a set temperature. The temperature is high enough to kill harmful bacteria, yet still preserves ...

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