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Article: Zain Group sees ROI on Ringback Tone Solution in 10 days; 8% of subscriber base subscribes to Ringback Tones within one month of launch.
- Article from:
- M2 Presswire
- Article date:
- November 18, 2008
CopyrightCOPYRIGHT 2008 M2 Communications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-18 November 2008-JINNY SOFTWARE: Zain Group sees ROI on Ringback Tone Solution in 10 days; 8% of subscriber base subscribes to Ringback Tones within one month of launch(C)1994-2008 M2 COMMUNICATIONS LTD
RDATE:18112008
Cape Town -- Jinny Software, a leading supplier of personalised messaging and media processing platforms to mobile network operators, today announced that its Ringback Tone Server solution has driven a tremendous 10-day return-on-investment (ROI) for a Zain Group operator in Africa. The initial 8% uptake by the 4.5-million subscriber base meant the operator was able to re-coup initial capital outlay, rapidly, within a 10-day ...