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Article: Basho Technologies Launches Open Prospecting Service to Help Companies Grow Sales Pipelines.
- Article from:
- Science Letter
- Article date:
- November 4, 2008
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Basho Technologies, Inc., the leader in Deal Cycle Management, announced the launch of its Open Prospecting Service, designed to help companies penetrate targeted accounts and grow their sales pipelines. Basho's Open Prospecting Service has driven response rates of over 20%, crushing the industry average of 3% for email and 5% for phone prospecting (see also Basho Technologies, Inc.).
Referrals are far and away the most effective way to gain access to decision makers who are ready to buy, especially those that come from senior executives. According to a report from University of North Carolina's Kenan-Flagler Business School, almost 70% of executives will usually ...