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Article: CNN sports news net lands sponsors. (Cable News Network's new sports news and information network signs up a dozen sponsors)

Article from:
Multichannel News
Article date:
October 14, 1996
Author:
Copyright

The new sports news and information network being launched by Cable News Network and Sports Illustrated has already signed up to one-dozen advertisers for its Dec. 12 launch, including a handful of yearlong charter sponsors.

Circuit City, Corona Beer, Thrifty Rent-A-Car, General Motors Corp., Delta Airlines, American Express, Chrysler Corp., Johnson & Johnson, LCI International Inc., Minolta, Mercedes-Benz and Logo Athletics are now on CNN/SI's advertiser roster, said Greg D'Alba, executive vice president of sales for CNN.

Several companies in that group are charter advertisers, which means that they have 52-week commitments. And a handful of ...

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