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Article: Revived vanilla field attracts interest of Chinese producers. (Hainan Damei Vanilla Corp. announces plan to increase vanilla production)(Flavors & Fragrances)
- Article from:
- Chemical Market Reporter
- Article date:
- December 2, 1996
- Author:
CopyrightCOPYRIGHT 1996 Schnell Publishing Company, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"Vanilla is to the flavor and fragrance world what cotton is to the fashion world," is the status a Givaudan-Roure representative ascribes to the multifaceted material. And just as cotton took a momentary back seat to polyester, acrylic and nylon, vanilla, too, has waited in the wings as patchouli oil and musks had their day. The 1990s, it would seem, are vanilla's time.
Vanilla's return to the fragrance world began with Coty Benckiser's debut of Vanilla Fields in 1994, a scent which combined very. visual outdoor natural imagery with a comfortable wearable feel. Marketers attribute Vanilla Fields' success to vanilla's connection to nostalgia, comfort and ...