Article: The riches of rags.(Yves Saint Laurent)

How Dior begat Yves, who begat the rest

THE REASON THERE IS NO FASHION designers' Hall of Fame is that most of the people who deserve admission would accept only if no one else were allowed in. So the case for the greatness of Yves Saint Laurent is, necessarily, subjective. But before Calvin and Ralph, there was Yves; before even Halston, there was Yves. If not for him, the others might have gone into catering, because Yves Saint Laurent in effect created the role of the fashion designer as a living brand name, a device for endlessly recycling fame into department-store sales. As noted in an illuminating new biography of Saint Laurent by the English journalist ...

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