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Article: Strategic Name Development Creates New T0Z Brand Name for St. Lucia Distillers.
- Article from:
- Biotech Week
- Article date:
- November 12, 2008
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St. Lucia Distillers' new premium Gold and White Gold rum brand names, T0Z(TM) Gold and T0Z(TM) White Gold, were created by Strategic Name Development, a Minneapolis naming company (see also Strategic Name Development, Inc.).
T0Z(TM) Gold rum is dark, reflecting the rich, golden color of the aging process. This product is concentrated and smooth with sweet caramelized fruit, banana and honey traces, and a toasty, nutty flavor to give it balance and sophistication.
Another variation, T0Z(TM) White Gold, is a pure crystalline clear version of the gold rum. Although it is significantly aged, the rum is gently filtered to remove any coloring from aging in ...