Article: My Yahoo! Makes the Web Even More Personal

My Yahoo! Features Firefly Services to Deliver Individualized Web Programming

SANTA CLARA, Calif., Dec. 11 /PRNewswire/ -- Yahoo! (Nasdaq: YHOO) today announced a new Web site recommendation feature on My Yahoo! (http://my.yahoo.com), providing users with an innovative way to discover Web sites that have been selected for each individual's tastes. Using Firefly Network's technology, the new feature offers users the benefits of further personalizing their Web experience, supplying additional relevant programming as well as the ability to connect with other users who have similar interests. This is the latest feature addition to My Yahoo!, Yahoo!'s personalized ...

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